My wife and I recently stayed at this Brooklyn hotel for a special occasion, and in doing so may have created a new tradition, but that's another story. Given its proximity to NYC (a brief swim) and neighborhood charms (the northern end of Williamsburg), it was a lovely stay. It's located on the outer fringes of the hipster swarm, and retains the gritty charm of a former textile factory while giving its clients simple rooms filled with a kind of refined bohemian asceticism (high wood ceilings, exposed woods columns, poured cement floors, and simple, but elegant furniture). This is gentrification of a special sort, as its brick facade preserves the overall funky look of the commercial neighborhood it echoes. A good thing. BTW, our view of the NYC skyline from the wall of windows in our room was incredible!